Always Room for Improvement!

According to my WordPress analysis my blogs performance although it has potential lacks in its performance with only a total of 13 visitors and 22 views. In regards to shares or comments there was no activity of that sort for this blog. However, before I go and cry myself to sleep at night thinking of all the missed levels of engagements my little blog could have had, I know there are some solutions that could help to improve “The Cam Buzz” performance.

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Looking at a couple of measurement tools that could be used for the advancement of my blog I thought my first one I could focus on was my Klout Score. In trying to find different ways to improve the performance of my blog, I first need to know exactly where I am at initially. First things first, a Klout score is “a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.” In knowing what my klout score is now I have a number that I can base my changes on and work to increase that number. By keeping track of my score I get an overall sense of my present reach and influence with my online presence.

Another tactic I can take into account would be the focus of conversions.Conversions  is when you are “getting a user to take a desired action on your social media platforms.” Whether it is posting content that is specified to a  certain target audience, to increase your chances of interactions with viewers and ultimately get people talking or its encouraging those same viewers to share your content on various social medias by providing them with direct links and easy ways to communicate back.

I believe that these two forms of measurements can be beneficial to improving a blog’s performance because let’s face it, the more that is said about whatever content you put out there and is shared, is one of the best ways to help improve your social media media foundation. A blog shouldn’t be a person simply sharing their own thoughts and opinions with themselves, it should be about making possible connections with people who could share the same interest or even on the business side of things create that customer loyalty. Also, enforcing whatever your brand image you choose to enforce.

By knowing exactly where your social media presence stands  (your KloutScore) and taking that specific number into account you can set a goal for yourself, mine being is to increase that number. One of my personal goals was to make my presence more prominent. I want to be able to talk to viewers and have them engage in my content. Thats where the conversions come in. By taking that extra step like providing the link to each of my blog posts to my other social media accounts and encouraging people to let me know their thoughts, I can hopefully open up that gate of communication. Even if someone may not fully agree with me, it is always beneficial to hear someone else’s thoughts and opinions. There is always room for improvement and even the most talked about blogs started from humble beginnings, with the right tools and knowledge of how to use them there’s always a chance for major social media recognition the way you want it!

Real Women, Real Beauty.

When it comes to women feeling empowered and beautiful Dove sure knows what it’s doing. Back in 2004, Dove started their “Real Beauty” campaign, after doing some psychographic research that gave insight on the mind of a variety women on how they felt about themselves. One of the statistics that was found during the research was the fact that out of all the women they had surveyed around the world, only two percent described themselves as beautiful. This acted as a catalyst to start their campaign. Dove wanted to motivate women to accept their unique beauty that is not always celebrated in regular media. Their target audience was clear…ALL women. Women ranging from big to small, young and old, this campaign was made for the female population with no exclusion. In regards to demographics this campaign was very broad, it was not just focused on one age group specifically but embraced a wide range. The message in the campaign was one of positive encouragement and acceptance. It seems like nowadays women are subjected to feel like they should look a certain way and meet standards of beauty that are unrealistic and it can ultimately be damaging to a female’s self esteem. What better way to get these issues of insecurity to the forefront and make it known that this company was on your side, than to make sure people confronted them in positive ways through a persistent campaign.

Watching the various videos that Dove put out as a part of their campaign, I couldn’t help but feel a heightened sense of awareness on how I perceive myself. When I found out that only two percent of women found themselves to be beautiful it not only saddened me but made me disappointed in our society.[Emily Program Foundation] For so many years, we as women have been constantly exposed to the concept that our natural self isn’t quite enough.  Whether it is sexist commercials or disheartening advertisements these tend to promote images of beauty that can be hard to relate to and frankly it is every where we look.

This is why I praise the Dove campaign so much. Seeing those images of REAL women celebrating what they were blessed with,  is empowering and so important. The way Dove was able to connect with women and hit home on those little insecurities that people are so quick to brush under the rug, was inspiring. Dove’s overall goal was to “widen the perception of beauty.” [The Dove] Eye opening social experiments, inspiring testimonials, and videos aided in Dove successfully working towards that goal. DOVE REAL BEAUTY CAMPAIGN

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Dove successfully targeted their audience and was able to to create a movement that women could proudly stand behind and is still on going more than a decade later. Dove has only has expanded on their mission to widen the perception of beauty. I think this campaign is such a successful one because it tapped into an issue that was essentially bigger than just the company and its products. It was about a real connection with real women for the empowerment and acceptance on everything that makes us well…us, which is quite beautiful if you ask me.

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