“Snapchat…Why Would I Want That?”

Okay, so I’ll have to admit..originally when I was introduced to Snapchat, my first thought was that the app was quite pointless to be honest. Really? Send some random pictures to your friends and then they disappear. I figured, if I wanted to send an image to a friend, why not just message them? I remember looking over at some of my classmates in high school as they giggled while opening up unflattering images of their friends. I couldn’t wrap my head around what was so great about it.  I would have never have thought that that app would become what it is today and how big of an impact on our society it would have.

Snapchat was created by co founders, Steven Spiegel and Bobby Murphy. It was originally made with the simple thought of being able to send a picture and have it disappear soon after. Fast forward to today and Snapchat has become huge!

When you first download the app you have the option of being able to connect with people in your immediate contacts that also have the app and you can add them or even “invite” them to try out the app. The basic use of the app is that you can take short videos or pictures that can only be viewed for up to ten seconds and send them out to the people you follow on the app. You can either send these “snaps” to a specific number of people in your Snapchat contacts or post them to your Snapchat Story. When you post on your snapchat story those same snaps can be viewed by anyone in your contact list however many times they choose in a 24 hour time span(unless you choose to delete those snaps beforehand.) Through these stories and individual snaps, this app helps to connect people and keep each other in the loop of what each other is doing in their daily lives at any given moment when shared. You can even follow some of your favorite celebrities and get an up close look on how they live their lives.

DISCOVER PAGE[Image Source]

Snapchat has made some expansions since they first came out. The “Discover” page has become one of my absolute favorite features on the app. It gives users a way to see and explore different content and articles from a variety of editorial teams ranging from Cosmopolitan, Buzzfeed, Dailynews and more. Basically in other words it has become apart of my daily routine to check, just because of how convenient/easily accessible it is.

Another  part of the app is the “Live” feature. Through this, you can see snaps from all over the world at major events. You’ve never been to fashion week in New York or cruised down the streets of Italy in a vespa?! No worries, because Snapchat has you covered! Everyday there are new live snaps from major events happening throughout different countries or social events that we rave about in pop culture. Just last week I got to see the Grammys from a whole different perspective because Snapchat had compiled a while “story” from the people that attended the event.

With all of the new and innovative features Snapchat has included in its app, it really has broken down a lot of interactive barriers that we once had. Not only can you use it as a fun and sometimes quirky way to stay social with people but I believe it’s done a lot in terms of opening people up to new experiences they wouldn’t have had access to in the past. These are among the many reasons why I use Snapchat today. I take back everything I used to say about the app when I first found out about it. I guess my old high school classmates were on to something after all.

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Curly Girls for the Win

Okay, so I must say when I was first introduced to the Dove “Love Your Curls” campaign, I was instantly bombarded by preteen flashbacks. The memory lane consisted of images of my middle school self desparately  trying to tame my own Simba-like mane and probably putting a little too much hair gel in the process. Anyways, this campaign stuck out to me for two main reasons. One being that it wasn’t just a campaign used to solely promote their new hair products, but promoting a form of self-acceptance instead. I was moved by the way Dove had brought in those group of little girls and showed them to “love” their curls by example. I saw it as a bold tribute. Directed towards all the girls that had begged for perms or struggled to accept their wild waves and more. Straight hair seemed to be the dominant beauty standard virtually everywhere. That  insecurity, for a lot of girls, can be easily overlooked on by the masses.

Second,  I found out about it because Dove had just launched a new form of emojis and it was trending on twitter. I was impressed by how well their campaign strategy through social media was gaining attention. Instead of straight hair emojis that we were used to seeing on the daily, they had created all new curly haired emojis! Now don’t get me wrong, I never really had an issue with the “normal” emojis but I was happy to see that women and girls like me were finally shown a little more representation.curly-hair-emojis-tease-151104_f9423b31a3098f6abd08a014bfe82d42[Dove emoji image source]

 “In today’s increasingly social and digital world, we’re proud to finally offer curly girls emojis to express themselves and help them see accurate reflections of their hair  and most importantly, continue encouraging all women to #LoveYourCurls!”

-Rob Candelino vice president of Haircare at Unilever, Doves parent company. [Source]

Twitter was going crazy over them and with the hashtag #loveyourcurls they shared their own experience growing up with their hair. From what I saw a lot of them talked about how they eventually grew to love and appreciate their curls and how much they loved the new emojis. The Huffington Post, shared some of its positive thoughts on the new emojis as well.  However, Dove didn’t just stop there. On top of the new emojis, inspiring videos, and an ebook were made that also celebrated curly girls everywhere. By reinforcing the campaign through a variety of outlets it really made consumers connect to not just a product but the company’s overall message behind it. cover[ebook cover]

The love your curls campaign is just part of Dove’s overall “mission” to empower and motivate women to love and cherish every aspect of themselves. Whether it be their hair, their skin, or their body. Dove’s campaign is making people everywhere speak to one another about self-love and confidence. Not only are they furthering their brand image but they are putting important influential messages behind it. Now that’s a campaign and a company I’ll proudly share through social media!

– Camille Santillan

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