According to my WordPress analysis my blogs performance although it has potential lacks in its performance with only a total of 13 visitors and 22 views. In regards to shares or comments there was no activity of that sort for this blog. However, before I go and cry myself to sleep at night thinking of all the missed levels of engagements my little blog could have had, I know there are some solutions that could help to improve “The Cam Buzz” performance.
Looking at a couple of measurement tools that could be used for the advancement of my blog I thought my first one I could focus on was my Klout Score. In trying to find different ways to improve the performance of my blog, I first need to know exactly where I am at initially. First things first, a Klout score is “a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.” In knowing what my klout score is now I have a number that I can base my changes on and work to increase that number. By keeping track of my score I get an overall sense of my present reach and influence with my online presence.
Another tactic I can take into account would be the focus of conversions.Conversions is when you are “getting a user to take a desired action on your social media platforms.” Whether it is posting content that is specified to a certain target audience, to increase your chances of interactions with viewers and ultimately get people talking or its encouraging those same viewers to share your content on various social medias by providing them with direct links and easy ways to communicate back.
I believe that these two forms of measurements can be beneficial to improving a blog’s performance because let’s face it, the more that is said about whatever content you put out there and is shared, is one of the best ways to help improve your social media media foundation. A blog shouldn’t be a person simply sharing their own thoughts and opinions with themselves, it should be about making possible connections with people who could share the same interest or even on the business side of things create that customer loyalty. Also, enforcing whatever your brand image you choose to enforce.
By knowing exactly where your social media presence stands (your KloutScore) and taking that specific number into account you can set a goal for yourself, mine being is to increase that number. One of my personal goals was to make my presence more prominent. I want to be able to talk to viewers and have them engage in my content. Thats where the conversions come in. By taking that extra step like providing the link to each of my blog posts to my other social media accounts and encouraging people to let me know their thoughts, I can hopefully open up that gate of communication. Even if someone may not fully agree with me, it is always beneficial to hear someone else’s thoughts and opinions. There is always room for improvement and even the most talked about blogs started from humble beginnings, with the right tools and knowledge of how to use them there’s always a chance for major social media recognition the way you want it!
When it comes to women feeling empowered and beautiful Dove sure knows what it’s doing. Back in 2004, Dove started their “Real Beauty” campaign, after doing some psychographic research that gave insight on the mind of a variety women on how they felt about themselves. One of the statistics that was found during the research was the fact that out of all the women they had surveyed around the world, only two percent described themselves as beautiful. This acted as a catalyst to start their campaign. Dove wanted to motivate women to accept their unique beauty that is not always celebrated in regular media. Their target audience was clear…ALL women. Women ranging from big to small, young and old, this campaign was made for the female population with no exclusion. In regards to demographics this campaign was very broad, it was not just focused on one age group specifically but embraced a wide range. The message in the campaign was one of positive encouragement and acceptance. It seems like nowadays women are subjected to feel like they should look a certain way and meet standards of beauty that are unrealistic and it can ultimately be damaging to a female’s self esteem. What better way to get these issues of insecurity to the forefront and make it known that this company was on your side, than to make sure people confronted them in positive ways through a persistent campaign.
Watching the various videos that Dove put out as a part of their campaign, I couldn’t help but feel a heightened sense of awareness on how I perceive myself. When I found out that only two percent of women found themselves to be beautiful it not only saddened me but made me disappointed in our society.[Emily Program Foundation] For so many years, we as women have been constantly exposed to the concept that our natural self isn’t quite enough. Whether it is sexist commercials or disheartening advertisements these tend to promote images of beauty that can be hard to relate to and frankly it is every where we look.
This is why I praise the Dove campaign so much. Seeing those images of REAL women celebrating what they were blessed with, is empowering and so important. The way Dove was able to connect with women and hit home on those little insecurities that people are so quick to brush under the rug, was inspiring. Dove’s overall goal was to “widen the perception of beauty.” [The Dove] Eye opening social experiments, inspiring testimonials, and videos aided in Dove successfully working towards that goal.
Dove successfully targeted their audience and was able to to create a movement that women could proudly stand behind and is still on going more than a decade later. Dove has only has expanded on their mission to widen the perception of beauty. I think this campaign is such a successful one because it tapped into an issue that was essentially bigger than just the company and its products. It was about a real connection with real women for the empowerment and acceptance on everything that makes us well…us, which is quite beautiful if you ask me.
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Okay, so I’ll have to admit..originally when I was introduced to Snapchat, my first thought was that the app was quite pointless to be honest. Really? Send some random pictures to your friends and then they disappear. I figured, if I wanted to send an image to a friend, why not just message them? I remember looking over at some of my classmates in high school as they giggled while opening up unflattering images of their friends. I couldn’t wrap my head around what was so great about it. I would have never have thought that that app would become what it is today and how big of an impact on our society it would have.
Snapchat was created by co founders, Steven Spiegel and Bobby Murphy. It was originally made with the simple thought of being able to send a picture and have it disappear soon after. Fast forward to today and Snapchat has become huge!
When you first download the app you have the option of being able to connect with people in your immediate contacts that also have the app and you can add them or even “invite” them to try out the app. The basic use of the app is that you can take short videos or pictures that can only be viewed for up to ten seconds and send them out to the people you follow on the app. You can either send these “snaps” to a specific number of people in your Snapchat contacts or post them to your Snapchat Story. When you post on your snapchat story those same snaps can be viewed by anyone in your contact list however many times they choose in a 24 hour time span(unless you choose to delete those snaps beforehand.) Through these stories and individual snaps, this app helps to connect people and keep each other in the loop of what each other is doing in their daily lives at any given moment when shared. You can even follow some of your favorite celebrities and get an up close look on how they live their lives.
Snapchat has made some expansions since they first came out. The “Discover” page has become one of my absolute favorite features on the app. It gives users a way to see and explore different content and articles from a variety of editorial teams ranging from Cosmopolitan, Buzzfeed, Dailynews and more. Basically in other words it has become apart of my daily routine to check, just because of how convenient/easily accessible it is.
Another part of the app is the “Live” feature. Through this, you can see snaps from all over the world at major events. You’ve never been to fashion week in New York or cruised down the streets of Italy in a vespa?! No worries, because Snapchat has you covered! Everyday there are new live snaps from major events happening throughout different countries or social events that we rave about in pop culture. Just last week I got to see the Grammys from a whole different perspective because Snapchat had compiled a while “story” from the people that attended the event.
With all of the new and innovative features Snapchat has included in its app, it really has broken down a lot of interactive barriers that we once had. Not only can you use it as a fun and sometimes quirky way to stay social with people but I believe it’s done a lot in terms of opening people up to new experiences they wouldn’t have had access to in the past. These are among the many reasons why I use Snapchat today. I take back everything I used to say about the app when I first found out about it. I guess my old high school classmates were on to something after all.